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COMPANIES EYE MARKET EXPANSION, OTHER INVESTMENTS AS HEDGE AGAINST SLOWER ECONOMY
BY JOSH BERSIN Over the last two years, most
organizations have gone through unprecedented trans- formations in products and services, organizational struc- tures, and go-to-market strate- gies. These factors — along with globalization, changing work- force demographics, and new technologies — are dramatically revamping the way organiza-
tions manage their people. As part of our regular
TalentWatch research, we sur- vey hundreds of executives about their business, budgets, hiring plans and challenges. The latest survey showed that after two years of budget cuts, companies are beginning to invest again in their people.
And while cost containment and reduction is still a top pri- ority for most companies, accelerating innovation is a close second. Almost a quarter of respondents said that mar- ket expansion is also a high priority — up from only 16 percent a year ago. The survey also saw an increase an respon-
Annual 2010 27