Government Elearning! Magazine

FALL 2015

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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20 Fall 2015 Government Elearning! NASCAR cover a wide variety of issues including vehicle specs, pit road speeds, fre suppres- sion, driver extrication, vehicle roll-over processes, track clearing, cleanup, and proper transport of injured individuals to infeld medical care facilities. Tere is so much at stake that sim- ply making training materials available and hoping students utilize them is not enough. Te trick is to signifcantly im- prove the training, or the trainee's, experi- ence. Tis allows NASCAR to ensure that the training sticks. CHOOSING THE RIGHT PARTNER In some way, shape or form, NASCAR has been training personnel to address the unique challenges presented by the sport since its inception in the late 1940s. Histor- ically, much of this training was individual- ized and "hands-on" — directed, delivered and assessed by a direct supervisor. As the sport grew in popularity and the modifcations and complexity of the cars and the events continued to increase, so did the depth and complexity of the organization's training needs. By the 1990s, individualized training had been enhanced with group- focused classroom sessions that were followed up by specialized (and localized) function area break-out training events. As an early adopter, NASCAR even began to experiment with on- line training courses for ofcials in the 2000s. "Our NASCAR ofcials live in diferent parts of the country," says Masencup. "In the past, we brought them to the Research and Development Center in Concord, N.C., to attend the classroom training. We thought we could give more in-depth training with online courses that people could take at their leisure when it was convenient for them." Leveraging those early successes, NAS- CAR launched a bold online training campaign in 2012 that was aimed at the significantly larger Track Services audi- ence. The rollout secured high levels of participation and received such positive feedback, NASCAR increased the num- ber of online courses in 2013. It then rec- ognized a new hurdle: its existing learn- ing management solution (LMS) was outdated and incapable of scaling to meet the demands of the new initiative and its audience. So the hunt began for a tech- nology partner that could help deliver a better employee training experience. THE CHALLENGES "With multiple departments involved in the selection process for a new learning management system, we frst had to de- termine our short and long-term goals for it. Ten we researched and vetted many companies," says Masencup. Afer extensive review and consideration, NASCAR chose Atlanta-based Intellum and its Exceed Learning Management System. "Tere were several larger LMS providers in the group of fnalists, but Intellum's approach to technology stood out, and they really dem- onstrated that they wanted to work with us and be our partner. We soon discovered that, even afer they won our business, the high level of customer service and sense of partnership would continue." NASCAR realized that the success of a new LMS would ultimately be determined by user engagement. Te organization also knew that NASCAR relies on more than 8,000 "day-of" people to ensure that every race delivers the quintessential NASCAR experience. Here, Chase Elliott's car is prepped by mechanical technicians PHOTO BY SCOTT HUNTER/NASCAR

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