Government Elearning! Magazine

FALL 2015

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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Government Elearning! Fall 2015 21 driving user engagement would require an extremely positive user experience, for both the trainees and the employees tasked with administering the solution. To secure that engagement, NASCAR and Intellum put their new partnership to the test, working closely together to tackle fve unique challenges. CHALLENGE ONE: The rapidly approaching start of a new season "Our frst challenge was timing. From an internal employee standpoint, our NAS- CAR ofcials typically do a large amount of their training in January and February before the race season kicks of with the Daytona 500," says Masencup. "On the Track Services side, online training may begin in early December in order for their hands-on training to begin immediately afer the frst of the year." NASCAR made the decision to go with Intellum in the fourth quarter of 2013, which required a small window to transition. But rapid implementation is a key ofering for Intel- lum, a company that relies on 15 years of industry experience to implement most clients in less than four weeks — and NASCAR had a tremendous amount of historical data to roll into its new system. CHALLENGE TWO: Incorporating years of training and certifcation data "Any time you move a large amount of data, it can be challenging," says Masen- cup. "We had about nine years of data to import, including many courses that were no longer active in our system. But it was important to us, and to our students, that we retain that history. Intellum worked hand-in-hand with us during the imple- mentation process and we were able to im- port all of our previous student data into Intellum's Exceed." Now, utilizing a feature called External Credits, an individual can scan and upload an external credit, further reducing administrative backlogs. "Tis critical feature means our students and our learning team are now able to view all of a specifc student's training his- tory," says Masencup. CHALLENGE THREE: Tracking a large number of external and remote learners Even though NASCAR provides train- ing for all Track Services workers like they were FTEs, the Track Services team members are employed by host tracks. Tese team members fuctuate, creating a complicated external audience scenario that requires a solution tailor-made for NASCAR. "Tracking and reporting was previously a challenge, given our ofen-changing, remote learning audience," says Masencup. "Now it's easy. Learners present their NASCAR I.D. card, which has a barcode that ties directly to that learner's profle in the LMS. Training coordinators simply scan I.D. cards to auto- matically record on-site course credits in the learner's account." By introducing customized data import and mapping functionality, NASCAR and Intellum simplifed and improved the pro- cess of tracking the external and remote trainees. While this leads to better NAS- CAR insight into training initiatives, it also signifcantly improves the experience of an ofen overlooked audience: the employees administering individual training events. CHALLENGE FOUR: Addressing function area and location-specifc concerns With 8,000 fuctuating track services workers across three national series, understanding how an individual fts into NASCAR Train- ing's big picture, and efectively managing that individual's learning experience, was another historical challenge for the organiza- tion. Training courses are consistent between all tracks, but training requirements for spe- cifc function areas may vary. Some elements of training at a short track, for example, are diferent than that at a superspeedway. Ten consider the fact that some indi- viduals move between job responsibilities, or work at multiple tracks throughout a given season. NASCAR needed not only the ability to assign Track Services workers to various groups based on specifc criteria, but a way to recognize and avoid training overlaps when an individual transitions between job responsibilities and locations. So the organization now leverages the dy- namic auto-enrollment functionality of Ex- ceed to overcome this hurdle. When NAS- CAR builds a new group with deep profles on members, adds new team members or adds new training requirements, the system automatically identifes the individuals who meet specifc criteria based on these profles and can auto-enroll them in the correct groups. Users see only the learning opportu- nities that are germane to them. As for team members who move from group to group or track to track, the LMS now also recognizes potential training overlaps and automatically "completes" the student in courses shared by groups or locations. CHALLENGE FIVE: Signifcantly enhancing the NASCAR student experience Together, NASCAR and Intellum rede- signed the NASCAR LMS user experience, presenting students with a more modern learning environment that is visually ap- pealing and easy to navigate. The way the catalog presents "fea- tured" and "recommended courses," for example, is based on a user's profile and group membership. It seems familiar to the student — more like an app store or a streaming music service than a clunky enterprise software solution. By focusing

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