Government Elearning! Magazine

FALL 2016

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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Government Elearning! Fall 2016 21 Publicis.Sapient Launches New Salesforce On-Boarding Initiative Publicis.Sapient recently emerged when French company, Publicis, acquired Sapient. The new organization is part of the everchanging advertising and digital marketing industry and has em- braced an enterprise-wide sales excel- lence initiative. International mergers face significant language and cultural barriers. Sapient, who is still actively acquiring firms, has sales professionals who speak different languages, use different terms and sales processes and forecasting. Enter the new E-Learning Salesforce On-Boarding and Adaptation Program. e new series addresses these problems and is driven by an engaging video host that takes end users through an infor- mative and enjoyable learning journey. Along the journey, users are introduced to new company sales philosophies and methodologies, step-by-step Salesforce process demonstrations, knowledge checks and even a little singing. To effectively connect Publicis.Sapi- ent's diverse workforce, the company provided a variety of ways to experience the journey including an internal learn- ing management system and strategi- cally embedding lessons and topics from the series within Salesforce. e inter- face is easy to navigate and host enter- taining content. Based on the success of the initial program, Publicis.Sapient will continue to use this program to drive end user adoption and consumption with its Salesforce platform. e organization's revenue grew by 32 percent (19 percent before exchange rates), and the operating margin reached nearly 16 percent despite the dilutive ef- fect of acquisitions and high restructur- ing costs. Net income rose 25 percent. e free cash flow rose 31 percent to exceed the one billion Euro mark for the first time in the company's history. Maurice Lévy, Chairman and Chief Executive Officer of Publicis Groupe be- lieves that much of the success the com- pany saw in 2015 was due to the compa- ny's acquisition of Sapient and transfor- mation. "Let me take this opportunity to thank all our clients for their trust in us and all our employees for their immense talent, their dedication and their energy at a time when demands are high. ey had to take on the challenges of a hesi- tant global economy, our clients' chang- ing needs and our own transformation," said Lévy. "Mention should also be made of the numerous innovations that bring about breakthroughs or even tipping points for our clients and that require them to transform themselves, just like us. Our own deep-rooted transformation is radically changing our structure and work patterns in order to provide our cli- ents with the most complete array of fully integrated services, a unique alchemy of creativity and technology." Publicis.Sapient is a first-time Learn- ing! 100 award winner. HEAR FROM THE WINNER: AREA OF EXCELLENCE PERFORMANCE Impact of the program: Revenue grew 32% and net income rose 25%.

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