Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.
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collaborationandsocialnetworking TABLE 1. SURVEY AUDIENCE PROFILE 2009 Total using social networks for business BY GENDER Male Female BY INDUSTRY Financial/banking/real estate/insurance/acctg Education (k-12, college) Government (federal, state, local) High tech (software, ISP, ASP) Hospitality/travel/entertainment/media Manufacturing Military/defense contractor/non-prfit Retail/wholesale/distributor Telecom/utilities Health care/pharmaceutical Other business sectors BY ROLE Training/educator Senior management Sales/marketing IT/IS Customer service/support Human resources Professional services Operations Finance/accounting R&D;/engineering/QA 77% 38% 62% 18% NR NR 11% 4% 10% NR 5% 4% 12% 15% 53% 11% 8% 1% 2% 6% 9% 15 NR NR TABLE 2. HIGHEST VALUE TECHNOLOGY BY BUSINESS PROCESS Question: Which tool has the greatest value for collaborative leverage on a specific process? (Respondents were told to pick one tool per process.) Social Decision-making Training & education Supply chain management R&D;/new product dev. Customer/technical support Sales & marketing 20 Annual 2010 networks 6% 3% 9% 17% 14% 41% Online communities 21% 29% 30% 26% 40% 30% Collaborative technology 73% 68% 61% 56% 47% 29% 2010 72% 41% 59% 17% 12% 12% 12% 11% 7% 6% 4% 3% 6% 10% 48% 16% 12% 6% 2% 5% 5% 3% 2% 1% ness services, the three cate- gories that account for 41% of responses. A steep decline was noted in manufacturing and retail, while a significant increase was tracked for the public sector, which account- ed for 30% of responses. Forty-nine percent of these organizations employed 1,000 people or more. HIGH-VALUE SOLUTIONS Respondents use a variety of collaboration solutions including social networks, online communities and col- laborative technologies. The greatest value for collabora- tive leverage on specific busi- ness processes was delivered by collaborative technologies and online communities, with social networks lagging third. SOCIAL NETWORKS Use of social networks for business is relatively young with respondents testing or using for 22.8 months on average. When it comes to platforms, Sharepoint saw the largest gain with 40% using. Facebook followed at 44%, up 9 points. However, 22% are using custom or in- house social platforms, down from 25% in 2009. LMS providers are named by 18%, up from 17% in 2009. Popular public platforms named are: LinkedIn (52%, up 2 points from 2009), Twitter (34%, up 7 points), Ning (9%, up from 0%) and MySpace (6%, down 5 points.) "Other" declined to 11% of responses from 28% in 2009, indicating higher awareness of branded solutions including: Yammer (20%, up from 7%), Plaxo (5%, down from 11%), Outstart Participate and Jive (2% each, up from 0%.) Most that use social net- Elearning!