collaborationandsocialnetworking
TABLE 4. WHO USES SOCIAL NETWORKING IN ORGANIZATIONS Human resources & training
Sales & marketing IT
Senior management
Customer service/support Operations & facilities R&D;
Other Finance/accounting Supply chain management
57% 56% 44% 33% 32% 23% 20% 19% 11% 5%
TABLE 5. HOW SOCIAL NETWORKS ARE USED IN WORK LIFE 2009 2010
Find new information 63% 77%
Source content, follow topics of interest 52% 68% Connect with co-workers Keep track of people I know Expand personal network
Find new job, employee or contractor
uted employees" (58%) and "to save money on travel" (57%.) OLC decision-makers are
corporate management (32%), CIO/IT (21%) and "no one," organically adopt- ed (20%). CTC decision- makers are slightly differ- ent with CIO/IT leading (35%), followed by cor- porate management (32%) and HR & train- ing (11%).
SUMMARY
Enterprise collaboration is fully embraced by the high- tech business sectors as well as the financial and profes- sional services industries. While enterprises are adopt- ing CTC and OLC at a much higher rate, social networks
22 Annual 2010
60% 67% 46% 54% 54% 52% 18% 22%
are closing the gap quickly. Respondents are using more commercially supplied social networking (SN) platforms, rather than building in- house. However, LMS vendors
are use by most respondents, leading SN in practice. It is clear: When an organization starts leveraging collabora- tion, it grows very quickly. Respondents join more
While enterprise
collaboration technologies are very established, they are critical to the
HR/training function.
have yet to fully capture their current customers and expand market reach. Business use of SN has moved from early innovators to the early majority of adoption. Sales & Marketing now leads the HR & Training function in SN deployment. While CTC is very estab- lished, it is critical to the HR/training function. OLCs
groups and communities, source more content and expertise. This is a trend that has only begun, as more tools avail themselves and become ubiquitous — like the Internet is today within our work lives.
What do you think? We
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—This survey also queried the technology currently used by organizations, as well as specific features sought in social net- works, OLC and CTC. To view and download complete study, visit http:// www.2elearning.com/ www/resources/research- white-papers.html for "Enterprise Social
Collaboration Research, May 2010.
Elearning!