Government Elearning! Magazine

JUN-JUL 2010

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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Governement Elearning! TrendsWeb Conferencing Web Conferencing Training Trends 2010: North America ITS IMPORTANCE GOES BEYOND REDUCING TRAVEL BUDGETS, SURVEY SAYS In September 2009, 1080 Group LLC conducted a short online survey that explored the motivation of trainers in North America for their use of Web conferenc- ing. The survey, conducted on behalf of Citrix Online, gathered 437 responses. Respondents were asked about their training experi- ence, both overall and using Web conferencing for training. Fifty-three percent of the sur- vey respondents had more than 10 years of training expe- rience. Another 22% had 5 to 10 years of experience. Fifty- one percent of total respon- dents had never used Web con- ferencing to conduct training. Key findings of the survey indicate that the top business drivers include saving on travel budgets and increasing trainers' reach. Trainers project their use of Web conferencing for train- ing in the next year will grow by a robust 34%. Not surpris- ingly, when asked how travel costs factor into their decision to move training online, only 14% noted "it is not a factor." Understandably, the top rea- son cited for what would inhibit the use of Web confer- encing for training is "training content that doesn't display on a computer." 1080 Group concludes that while pressured budgets may be a catalyst to exploring alternatives to in-person training, clearly new opportu- nities to improve productivity and deliver value are being discovered. EXPERIENCED TRAINERS AGREE: THE VALUE IS MORE THAN SAVING MONEY Survey respondents who indicated experience using Annual 2010 35

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